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BZ Professional Appointment Setting	Telemarketing or Call Center
Our Professional Appointment Setters are smart, articulate, and organized. Other attributes include: magnificent sounding voices, seasoned, extensive business experience, professional, executive-level communication skills.	Average intelligence, moderate quality sounding voices, unseasoned, minimal business experience, students hired right out of school, beginning-level communication skills.
Strictly B2B, we specialize in cold calling to businesses to set qualified appointments.	The majority of Call Center and Telemarketing firms business are focused on B2C campaigns cold calling consumers, homes and residents. A minority slice of their business is B2B. Do you really want B2C agents to cold call on your business campaign?
Focus: strong qualified appointments to drive results, ROI, and long-term relationships. We use a consultative approach to help our clients grow their business.	Focus: Making money, initial test or pilot campaign, not a long-term commitment. What % of their clients renew? Can they offer renewal referrals?
100% Integrity. Each professional appointment setter, management, everyone operates with 100% integrity commitment. Zero compromise.	Absent or lower standards required for telemarketing agents.
Principles and values are never compromised.	Principles and values are compromised; some agents will say things that are not truthful in setting appointments and representing your company. Some telemarketing firms will produce poorly or partially qualified appointments.
High standards. Require upper 20% performance rankings. Best-in-Class or Top Guns in industry. Period.	Minimal standards required for call center or telemarketing agents.
High standards. Require 7-10 years minimum business experience.	Minimal standards required. Call centers are often located around colleges and universities and hire many students lacking real-world business experience.
High standards. Require 5-7 years of actual outbound appointment setting experience, do not accept inbound, customer service, market research, survey or help desk experience. Period.	Minimal standards. Telemarketing firms require a couple to a few years of business experience and no or little actual outbound appointment setting or lead generation experience that meet a “Hunter” profile vs. a “Gatherer” profile.
Comprehensive customization process involving 15-steps and packed with key benefits to produce more results.	Lacks customization process, “just get a script and go” mentality, weak understanding of value proposition, objections, rebuttals, market factors, etc.
30 minutes of advanced training daily to sharpen the saw including role playing.	Little or none offered.
More experienced management that coaches and empowers each appointment setter. Management practices are strong, well embedded and sustainable.	Weak to moderate management often involving a supervisory level manager supervising a less experienced telemarketing agent often in school or recently graduated.
Provide four daily reports by 1:00 ET.	Absent or one.
Leverage market intelligence derived from database analysis daily.	Absent. Most telemarketing firms and call centers are set up for B2C inbound campaigns and inbound reports, not outbound sales, lead generation or appointment setting programs.
100% Satisfaction Guarantee. You can stop at any point for any reason. You will receive any unspent monies minus initial set up fees. We don’t lock you into a contract. We have the confidence in our appointment setters to produce results.	Many say they do. Some don’t deliver on promises. Many telemarketing and call centers lock into a minimum commitment of 100, 250, 500 and even a 1,000 hours in their contract.
Cold Call four hours a day to avoid burnout and maximize performance.	Cold call eight hours a day. The problem is burnout and decrease in performance.
Virtual Appointment Setting model to draw from larger talent pool (entire US) and top performers and exec-level professional appointment setters.	Call Center model restricted to one geographical area and further restricted to telemarketing agents in the top tier.
Specialize only in B2B Lead Generation & Appointment Setting with a laser-beam focus. This is why we are recognized as the industry leader. We do not water down our specialization by offering any other marketing services.	Offer a multitude of services including Inbound Telemarketing, Customer Service, Market Research, Internet Marketing, Direct Mail, Advertising, Database Services, List Brokerage or Sales Consulting. Master of none.
We Build Companies One Appointment At A Time.	Copyright 2007. Blue Zebra Appointment Setting. All rights reserved.